Leadership Impact Through Storytelling

Leadership Impact Through Storytelling


If culture eats strategy for breakfast, then storytelling sets the table for the meal. In this session, Rich will shine a light on why Storytelling is one of the most compelling approaches to building an intentional culture of joyful leadership. Learn how to use this powerful, inspiring technique to share your vision and lead your team.

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." - Native American proverb

In this keynote talk, Menlo Innovations CEO Rich Sheridan will live up to one of the other titles on his business card: Chief Storyteller.

Business guru Peter Drucker once famously stated that "culture eats strategy for breakfast". Rich believes that storytelling sets the table for that meal. Storytelling connects us from heart to mind, from spirit to body, from concept to reality. As a leader, learning to capture and curate important stories will help you build and maintain an intentionally joyful culture in ways that PowerPoint slides, mind-numbing spreadsheets, charts, graphs, and numbers could never do. Storytelling plays an important role in creating an intentional culture. It is a leadership tradition as old as human civilization.

What can you expect from this talk:

First and foremost, Rich will tell powerful stories. He will then explore why these stories and others like them matter and why the very structure of the stories themselves connect so deeply to the audience. Rich will explore how to create a storytelling culture within your company, so you don't just end up with one Chief Storyteller, but a company of storytellers. He will teach you how to be alert to the stories as they are happening in order to capture the richness of the detail that make the story interesting. He will also offer some practical advice about developing your own storytelling voice.

The payoff? If you develop a rich storytelling tradition, you will find that even your customers tell your stories to others!


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